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Android signage products tap Atom-based reference design

Oct 20, 2014 — by Eric Brown 1,221 views

RevelDigital’s Android signage software is shipping with the Atom E3815-based Intel EL-10 signage design and new Gigabyte and JWIPC systems based on it.

Intel recently released an Intel Reference Design for Digital Signage (EL-10) for entry level signage applications, supporting Android 4.4, Wind River Linux, or Windows. Gigabyte has released a signage system (pictured at top) and motherboard based on the design, and J&W IPC (JWIPC) announced its own EL-10 based signage system (see farther below).

Now RevelDigital has announced a version of its Android- and Windows-ready digital signage management stack optimized for EL-10-based products. RevelDigital will be a software provider for the EL-10, and will offer packaged solutions through ODMs such as Gigabyte and J&W IPC, among “others to be announced,” says the company.

RevelDigital dashboard screen
(click image to enlarge)

The cloud-enabled RevelDigital platform “provides all the tools necessary to create and manage a large scale digital signage network while being completely web based and service oriented,” says the company. The platform includes tools to let users monitor player hardware, design screen content, and run “proof of play” reports, according to RevelDigital. Other touted features include intelligent scheduling, audience metrics, display synchronization, beacons, developer APIs, “and other enterprise level features,” says the company.


Remote programmatic triggering features include Bluetooth beacons, API triggers, mobile device controlled content, and physical triggers, such as motion, ultrasonic, and infrared inputs. Signage actions can also be triggered by audience triggers, including “dwell,” gender, and age, says RevelDigital.

Rikomagic MK902

The focus of the software has gradually shifted from Windows to Android, which has taken the lead in RevelDigital’s new deployments “for its reliability and affordability,” says the company. In addition to supporting Intel’s new Atom-based reference design, the software is available on RevelDigital’s Android Mini PC reference design, which appears to be Rikomagic’s MK902 . This $145 media player runs Android 4.2 on a quad-core, 1.6GHz Cortex-A9 system-on-chip with 2GB of DDR3 RAM and 8GB of storage. Other features include WiFi, Bluetooth, 10/100 Ethernet, USB, and an HDMI port.

Intel Reference Design for Digital Signage (EL-10)

Intel’s EL-10 reference design is built around its most power efficient Atom E3800 — the single-core, 1.46GHz E3815 — which offers a 5W TDP. Although aimed at entry-level signage applications, it supports at least two simultaneously decoded HD video streams, as well as multivideo format playback for up to 4K decoding. Other features include HTML5 and touchscreen support.

Intel Reference Design for Digital Signage (EL-10) block diagram
(click image to enlarge)

The EL-10 design offers an unspecified amount of DDR3 RAM, as well as 4-32GB of eMMC flash, a microSD slot, and a separate SATA SSD interface. Other features include a gigabit Ethernet port, an HDMI port, a serial port, and both a USB 3.0 and USB 2.0 port, with a second 2.0 interface available internally. There’s also a Mini-PCIe slot and an optional vending machine I/O module.

One apparent mystery is that the 114.4 x 107.6 x 56.1mm dimensions of the EL-10 board are slightly larger than the 4.0 x 4.0-inch uSFF Chassis, which is also listed in the feature table. The device runs on 12V power input.

Specifications listed for the Intel Reference Design for Digital Signage (EL-10) include:

  • Processor — Intel Atom E3815 (1x 22nm Silvermont core @ 1.46GHz); 5W TDP
  • Memory/storage:
    • DDR3 RAM SODIMM (amount unspecified)
    • 4GB of eMMC flash, expandable to 32GB
    • MicroSD slot
    • SATA SSD
  • Networking — gigabit Ethernet port
  • Other I/O:
    • HDMI 1.4a out
    • Optional LVDS interface
    • RS232 (DB9)
    • USB 3.0
    • 2x USB 2.0 (1x internal)
  • Expansion — Mini-PCIe slot (full-size)
  • Other features — Optional vending machine I/O module
  • Power — 12V
  • Dimensions — 114.4 x 107.6 x 56.1mm; uSFF Chassis 4.0 x 4.0 in.
  • Operating system — Android 4.4; Windows; Wind River Linux (optional); turnkey Intel signage software, including RevelDigital

EL-10-based signage systems

Gigabyte has already announced a GB-TCV1 signage system based on the Intel EL-10 that supports Android, Fedora Linux, and Windows. The system provides all the ports and features of the EL-10, including the optional LVDS connector. It supports up to 4GB of RAM, and offers 4-8GB of eMMC flash. It also provides a 2.5-inch HDD/SSD bay. The 107.6W x 56.1 system supports operating temperatures of 0 to 35℃.

Gigabyte GB-TCV1 (left) and MZBAYVP

Gigabyte is also prepping an MZBAYVP signage motherboard, which is larger than the GB-TCV1 at 108.5 x 100mm, but appears to provide a similar feature set. No OS support was listed in the minimal specs available.

S015 Dual System

J&W IPC is selling an EL-10-based S015 Dual System player, named such because it runs both Windows 7/8.1 and Android 4.4. The 134.0 x 127 x 38mm device is said to be based on a Nano-ITX (120 x 120mm) form-factor motherboard. It features 16GB eMMC, offers watchdog and hardware monitoring, and adds a SIM card slot via mSATA. Prices range from $100 per 1,000 units to $250 for an individual unit.

Further information

The Intel Reference Design for Digital Signage (EL-10) is available with RevelDigital signage management software at an unstated price. More information may be found at Intel’s EL-10 product page, as well as at RevelDigital’s website. More on the first EL-10 based signage systems may be found at the Intel product pages for the Gigabyte GB-TCV1 and MZBAYVP, as well as the J&W IPC S015 Dual System. These pages link to product pages on the respective vendor websites, with the exception of the MZBAYVP board.

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