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Tablet baton passes from Apple to Android

Oct 3, 2013 — by Rick Lehrbaum — 1280 views

ABI Research says its data from the first half of 2013 indicate that leadership of the mobile tablet market has now shifted from Apple to Android. Data from the second quarter show the number of Android-powered tablets sold surpassing iPads for the first time, and the share of tablet-related hardware revenues achieving parity.

“ABI Research has identified a trio of events signaling Apple’s iPad family of products has passed the baton to the Android ecosystem,” says ABI senior practice director Jeff Orr. “The number of Android-powered tablets [in Q2] surpassed iOS-based slates for the first time, tablet-related hardware revenues reached parity, and perhaps most important, the average selling price (ASP) of iPad is rapidly approaching the market average.”

Apple’s iPad mini and Google’s Nexus 7
(click images to enlarge)


Additionally smaller 7-inch-class “finally are the majority of shipments,” adds Orr. According to ABI’s Q2 data, the 7.9-inch iPad mini accounted for approximately 60 percent of total iPad shipments and 49 percent of iPad-related device revenues. Worldwide tablet revenues in Q2 were $12.7 billion, of which the iPad’s share was roughly 50 percent.

Orr added that the migration from Apple to Android is reflected by the trend in tablet ASPs. Specifically, over the past year, iPad ASP dropped 17 percent while ASP for the rest of the tablet market grew 17 percent. ABI attributes the decline in iPad ASP to a shift in interest toward the smaller, less expensive iPad mini.

“Apple still remains top of the pack in tablets, though its lineup has been matched and bested by competitors,” adds Orr. “Twelve months is a long time for the peak lifecycle of a contemporary tablet. To remain a leader, Apple must continue to innovate and address real-world market needs.”

ABI’s observations are not surprising in light of a pair of market analyst reports from August. At that time, IDC reported that Q2 shipments of Android tablets doubled those of iOS, for a whopping 62.6 percent worldwide market share, while DigiTimes predicted that Android tablets would out-ship iOS models for the first time in the second half of the year.

ABI’s “Media Tablets and eReaders” Market Data findings are part of firm’s Media Tablets, Ultrabooks, and eReaders Research Service, which includes Research Analyses, Market Data, Presentations, Competitive Assessments, and Insights on technologies shaping the future of the mobile device industry. Further information is available on ABI’s website.

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2 responses to “Tablet baton passes from Apple to Android”

  1. David K says:

    Competition is a beauteous thing indeed. Perhaps loosing a big enough market share will get Apple motivated to come up with something original.

  2. Eddie G. says:

    I agree! I’ve seen just about every version of their iPads….iPods….iPhones…etc. because my sister’s kid works for Apple, and to me?….they’re ALL alike to the point where I’ve always questioned Apple’s ability to remain in business!…LOL!

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